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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 86 ) 〈TOP〉
  1. 7. 吳克振譯 (2001)。品牌管理(Strategic brand management: building,measuring and managing brand equity)。台北:華泰文化。(原作1998出版)
  2. 13. 高翠雙譯 (2000)。績效評估(Harvard business review on measuring corporate performance)。台北:天下遠見文化。(原作2000出版)
  3. 16. 陳筱鮚譯 (2005)。品牌這樣搞就對啦(Brand Royalty: how the world’s top 100 brands thrive & survive)。台北:臉譜出版。(原作1995出版)
  4. 20. 葛義君 (2003)。台灣中小型資訊硬體產品通路商經營策略之個案研究。
  5. 24. 應小端、黃秀媛譯 (2000)。巨龍-中國對全球政商經濟的影響(Big dragon, china’s furure: what it means for business, the economy, and the global order)()。台北:天下遠見文化。(原作1998出版)
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