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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 50 ) 〈TOP〉
  1. 林怡菁(2003),「台灣量販店成長策略、競爭策略與行銷組合關係之研究」,中原大學企業管理學系碩士論文。
  2. 張玲蘭(2002),「供應商管理與品牌管理對品類經理人採購績效的影響」,元智大學管理研究所碩士論文。
  3. Austin, James ,(1990), Managing in Developing Country: Strategic Analysis and Operating Technique. New York:Free Press
  4. Campbell, A.,and S.Yeung (1991),“Creating a Sense of Mission,”Long Range Planning, August, 10-20.
  5. Dess,G.G.,and P.S.Davis (1984), “Porter's(1980) Generic Strategies as Determinants of Strategic Membership and Organizational Performance,”Academy of Management Journal,Vol.27(3),pp.467-488.
Times Cited (1) 〈TOP〉
  1. 鄭愛齡(2008)。量販店自有品牌商品策略之研究。臺北大學企業管理學系學位論文。2008。1-92。
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