Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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    Reference ( 86 ) 〈TOP〉
    1. Assael, H., “Consumer Behavior and Marketing Action”, 6th,in South-Western College Publishing.(1998)
    2. Britt, S. H., "The Strategy of Consumer Motivation," Journal of Marketing,14(5),pp.666-674.(1950)
    3. Vol.21, p. 224-249.(1965)
    4. Engel, J. F., Blackwell, R. D and Miniard, P. W, Consumer Behavior (6th ed), The Dryden Press, a division of Holt, Rinehart and Winston, Inc. (1990)
    5. Fornell, C., “A National Customer Satisfaction Barometer:The
    Times Cited (5) 〈TOP〉
    1. 李宜安(2009)。互動電視(IPTV)加值服務之滿意度與忠誠度之關係研究:以中華電信MOD「心靈開運網」算命服務為例。政治大學傳播學院碩士在職專班學位論文。2009。1-134。
    2. 陳婉姿(2011)。食譜粉絲團行銷策略之研究-以 Facebook 之 icook 為例。政治大學傳播學院碩士在職專班學位論文。2011。1-144。
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    4. 洪怡青(2011)。全國就業e網服務品質研究─IPA模式之應用。亞洲大學資訊工程學系碩士在職專班學位論文。2011。1-47。
    5. 蘇旭恬(2012)。中華電信Hichannel網路運動頻道觀賞者使用動機、滿意度及運動涉入之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-125。
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