如何選擇適當的策略? 以配適觀點為基礎

羅元邦

doi:10.6845/NCHU.2008.00188

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如何選擇適當的策略? 以配適觀點為基礎

How to choose an appropriate strategy from the strategic fit point of view ?

羅元邦 , Masters　　Advisor：林金賢　　Co-advisor ：喬友慶

繁體中文 DOI： 10.6845/NCHU.2008.00188

競爭策略；資源基礎觀點；外部配適；內部配適； competitive strategy ； resource-based view ； external fit ； internal fit

Abstract │ Reference (122) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The purpose of this study is to investigate how to choose an appropriate strategy for Taiwan’s electronic firms? Should they pursuit the external fit between environment and strategy which based on Porter’s competitive strategy framework; or should they pursuit the internal fit between resource and strategy which based on resource-based view?

In order to achieve this purpose, we use the panel data for all the Taiwan’s electronic firms since peroid 2000 to 2004. By Hausman test, we choose the regression model of fixed effect to confirm the research hypothesis. The results show that no matter external fit or internal fit is positively related to the performance. Also the interaction term between external fit and internal fit is positively related to the performance, which confirms that an appropriate strategy should consider the external fit and internal fit simultaneously.

Among external fit, the environment of munificence, dynamism and complexity would fit with part of strategic groupings; and among internal fit, the structurue resource, customer resource and human resource would fit with part of strategic groupings. Following this result, we discuss the theoretical and practical implications of our findings, along with limitations and directions for future research.

Reference ( 122 ) 〈TOP〉

王文英與張清福 (2004)，智慧資本影響績效模式之探討-我國半導體業之實證研究，會計評論，第 39 期，89-117。
連結：
朱博湧，鄧美貞與黃基鴻 (2005)，垂直整合與虛擬整合商業模式之績效比較: 台灣積體電路産業實證，交大管理學報，第二十五卷，第ㄧ期，1-27。
連結：
朱博湧，熊杏華，林裕淩與劉子衙 (2005)，非營利研發機械之智慧資本與績效評估-工研院之實證研究，管理學報，第二十二卷，第三期，277-293。
連結：
朱博湧，熊杏華與楊川毅 (2007)，跨國無形資產價值驅動因子之研究-以台灣、美國 IC 設計業為例，管理與系統，第十四卷，第二期，239-264。
連結：
Aaker, D. A., & Jacobson, R. (1987). The role of risk in explaining differences in profitability. Academy of Management Journal, 30(2), 277-296.
連結：

Times Cited (3) 〈TOP〉

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