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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 57 ) 〈TOP〉
  1. 28.程紹同,2001,第5促銷元素:運動贊助行銷新風潮,台北,滾石文化。
  2. 30.梁伊傑,2001,台北市大學生參與休閒運動消費行為之研究,國立臺灣師範大學運動休閒與管理研究所碩士論文。
  3. 1.Cornwell, T. Bettina and Maignan, Isabelle, 1998, "An International Review of Sponsorship Research", Journal of Advertising, 27(1), pp.1-21.
  4. 2.Hawkins, Best and Coney (1997), “Consumer Behavior: Building Marketing Strategy,” 7th edition, p.402.
  5. 3.Gardner, M. P. & Shuman, P. J. (1987). Sponsorship: An Important Component of The Promotions Mix. Journal of Advertising, 16(1), 11-17.
Times Cited (2) 〈TOP〉
  1. 張馨之(2010)。探討青年藝術家與私人基金會展覽空間之關係:以金車文藝中心為例。國立臺北教育大學藝術與造型設計學系學位論文。2010。1-161。 
  2. 鍾易真(2010)。表演藝術活動經紀之媒體公關策略研究-以聯合報系太陽劇團歡躍之旅、和寬宏藝術歌劇魅影音樂劇為例。臺灣師範大學大眾傳播研究所學位論文。2010。1-220。
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