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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 172 ) 〈TOP〉
  1. 李奇勳(2008)。價格意識、品牌意識與熟悉度對商店品牌購買意願之影響。管理評論,3,21-40。
  2. 林立婕、黃翠瑛、吳國偉、洪瑋隆、曾妙蓮、楊曜銘(2009)。巧克力產品的品牌形象、顧客價值對品牌忠誠度之研究。台灣農學會報,10)3,214-224.
  3. 林隆儀、曾彥嘉(2004)。產品類別特徵與產品資訊對私有品牌產品知覺品質的影響。行銷評論,1,75-103。
  4. 胡欣慧(2008)。消費者對量販店自有品牌食品購買意願之研究。銘傳大學觀光研究所碩士論文,台北市。
  5. 胡欣慧、何玉珍(2008)。消費者對量販店自有品牌食品購買意願之研究。餐旅暨家政學刊,3,273-293。
Times Cited (4) 〈TOP〉
  1. 曾啟書(2012)。小型個性化咖啡店的商店印象與顧客價值之相關性研究-以台南市老屋咖啡店為例。高雄餐旅學院餐飲管理研究所在職專班學位論文。2012。1-83。 
  2. 謝孟君(2012)。探討品牌活化模型之研究。清雲科技大學資訊管理系所學位論文。2012。1-67。
  3. 蔡佳君(2014)。品牌策略、品牌形象、品牌知名度與品牌忠誠度之研究-以量販業自有品牌為實證。臺北科技大學經營管理系碩士班學位論文。2014。1-97。
  4. 俞昱至(2017)。探討高雄市複合式咖啡店顧客滿意度。義守大學管理學院碩博士班學位論文。2017。1-72。
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