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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 89 ) 〈TOP〉
  1. 谷雅慧、林建煌、范錚強(1997),「資訊呈現方式對網路行銷廣告效果之研究-以實驗法探討WWW 網路購物情境」,資訊管理研究, pp.1-23。
  2. 戴軒廷、馬恆、張紹動(2004),「衡量網路廣告態度之指標建構」,台灣管理學刋,第 4 卷第1 期, pp. 59-84。
  3. 王嵩音(2007),「網路使用之態度、動機與影響」, 資訊社會研究,第12 卷,pp. 57-85。
  4. 陳中興(2005),「部落格的使用動機對網路生活型態與電子口碑傳播之關聯性研究」, 淡江大學,管理科學研究所碩士論文。
  5. 顏偉(2008),「Web 2.0 商業獲利模式探討」, 國立成功大學,會計研究所碩士論文。
Times Cited (9) 〈TOP〉
  1. 湯夢涵(2015)。以沉浸經驗探討行動遊戲應用程式廣告呈現形式與社交元素之廣告效果。交通大學傳播研究所學位論文。2015。1-140。 
  2. 葉濃(2012)。以鑫韋布莊粉絲團探討使用Facebook行銷效果之效益。崑山科技大學資訊管理研究所學位論文。2012。1-60。 
  3. 俞又文(2012)。探討高中及大專學生之溝通內容與媒介。臺灣大學商學研究所學位論文。2012。1-57。 
  4. 湯夢涵(Meng-Han Tang);林慧斐(Hui-Fei Lin);林佩錡(Pei-Chih Lin)(2019)。行動遊戲應用程式廣告呈現形式與社交元素之廣告效果研究。電子商務學報。21(1)。29-76。 
  5. 林彥呈(2011)。Facebook使用者生活型態與使用動機對廣告效果之研究。朝陽科技大學工業工程與管理系學位論文。2011。1-77。
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