Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 128 ) 〈TOP〉
  1. 孔方正,張超銘,2012,消費者產品涉入、產品知識對購買意願之影響-以替代能源車為例,休閒與社會研究,5期,第37 – 50頁。
  2. 王惠正,2001,水果原產國形象之研究,國立中興大學農業經濟學系碩士論文,國立中興大學農業經濟學系,臺中,臺灣。
  3. 朱怡靜,2007,臺北地區消費者對鮮食葡萄之來源國形象與購買意願之研究。國立臺灣大學農業經濟學研究所碩士論文,國立臺灣大學農業經濟學研究所,臺北,臺灣。
  4. 張喬淳,2014,品牌與涉入程度對消費者購買國產水果意願之影響,國立中興大學農業企業經營管理碩士在職專班學位論文,國立中興大學農業企業經營管理碩士在職專班,臺中,臺灣。
  5. 黃雅薇,2014,消費者對地產地消蔬果之認知及購滿意願研究,國立中山大學企業管理學系研究所碩士論文,國立中山大學企業管理學系研究所,高雄,臺灣。
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