摘 要 近年來無線區域網路市場蓬勃發展,我國在全球無線區域網路設備產業供應鏈具有非常重要之地位。由於我國無線區域網路設備製造業者大都屬於代工營運模式,因此本研究以賽局理論提出,以「非合作賽局」的觀點來探討參賽業者在非合作的模式下,盡一切可能性以獲取個體最大限度的利益。並探討我國無線區域網路設備產業之各種策略互動與結果,包括設備廠商對選擇設備技術進入的策略、代工生產的競爭策略以及自有品牌經營策略與考量。並以優勢策略解析在進入障礙低及存有眾多競爭者的市場,當彼此採取不合作之競價策略時,所造成利潤均減之現象。本研究將各項策略的互動探討後利用賽局之均衡分析,提供我國相關無線區域網路設備業者參考。
ABSTRACT Wireless Local Area Network (WLAN) industry has developed rapidly worldwide in recent years. Taiwan’s WLAN industry plays a significant role in global WLAN supply chain. As Taiwan WLAN manufactures concentrate on OEM/ODM business model, this study attempts to provide a game-theoretical framework to examine the strategies of the WLAN players. It studies the equilibrium non-corporate behaviors, and moreover, examines the competitive strategies of Taiwan’s WLAN industry which include WLAN equipment specification selection, OEM strategy and own brand strategy. In particular, the theory of dominant strategy is used to analyze the WLAN industry environment with low entry barrier and many existing players. It finds that once some of the players adopt pricing strategy to increase the market shares, all players suffers from less profit. Overall this thesis provides a study to investigate the interaction between the competitive strategies of Taiwan’s WLAN industry and analyzes equilibrium strategies, which may provide valuable reference for Taiwan’s WLAN industry.