Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
    Reference ( 27 ) 〈TOP〉
    1. 蔡淑玫,藝術性商品購買決策之屬性──價值偕層探討:以苗栗三義木雕品為例,私立元智大學管理研究所碩士論文,民國八十五年。
    2. 嚴奇峰,信度與效度之系統化說明,管理評論,第五卷第一期,民國七十五年三月,頁34-41。
    3. 一、中文部份
    4. 方世杰,消費者行為與營銷策略,書泉,民國七十八年。
    5. 系川英夫,未來社會•企業的創造性新構想,初版,志文,民國七十四年。
    Times Cited (24) 〈TOP〉
    1. 王方怡(2007)。台灣手機產業顧客忠誠驅動因子之研究-以滿意為中介變數。淡江大學國際貿易學系國際企業學碩士班學位論文。2007。1-82。 
    2. 劉進芳(2007)。台灣手機產業顧客忠誠驅動因子之研究-以信任為中介變數。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2007。1-102。 
    3. 何永彬(2007)。應用分析階層程序法研究第三代行動電話產品發展之選擇。淡江大學企業管理學系碩士在職專班學位論文。2007。1-93。 
    4. 張哲誠(2015)。NBA之熱迷行為研究-以台灣球迷為例。中原大學企業管理研究所學位論文。2015。1-90。 
    5. 陳重佑(2010)。由知覺價值及品牌忠誠度的觀點檢視品牌狂熱迷的行為。中原大學企業管理研究所學位論文。2010。1-84。 
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