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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 128 ) 〈TOP〉
  1. 8. 林靈宏(民82),消費品類型、創新類型與新產品行銷策略關係研究,國立政治大學企業管理研究所博士論文。
  2. 9. 林靈宏、劉水深、洪順慶(民83),消費品類型、創新類型與新產品行銷策略關係研究,管理評論,第13卷,第1期,頁57-77。
  3. 18. 陳志龍(民94),服務業組織創新擴散模式之研究,私立崑山科技大學企業管理研究所碩士論文,未出版,台南市。
  4. 23. 黃耀輝(民95),市場導向、組織創新氣候與新產品開發績效相關之研究,國立中央大學企業管理研究所碩士論文。
  5. 1. Abernsyhy, L. & Clark,d, “Innovation Mapping the winds of creative Destruction”, Research Policy, 14, 1985, pp. 3-22.
Times Cited (1) 〈TOP〉
  1. 龔千惠(2009)。財務會計準則第十號公報「存貨之會計處理準則」之評析與影響。臺北大學會計學系學位論文。2009。1-84。
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