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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 93 ) 〈TOP〉
  1. 一、中文參考文獻:
  2. 3. 巫哲緯與關依珊(2009)。銀行業務別對服務品質與顧客滿意度影響之研究。2009年服務業行銷研討會論文集。
  3. 5. 沈慶龍與林佑中(2010)。顧客關係管理與資源基礎對服務品質及顧客忠誠度影響之研究:以汽車售後服務業為例。臺灣企業績效學刊,第三卷第二期,頁231-252。
  4. 6. 周中理與陳正(2007)。體驗行銷策略、顧客關係管理與行銷績效關係模式研究-台灣旅館業之驗證。行銷評論,第四卷第三期,頁339-364。
  5. 8. 林南宏與何幸庭(2009)。顧客價值與顧客關係管理績效之研究:來自臺灣銀行業的顧客觀點。Journal of Customer Satisfaction,第五卷第二期,頁1-36。
Times Cited (5) 〈TOP〉
  1. 黃逸旻(2008)。全球在地化運動產業之消費者行銷策略與未來趨勢-SBL台灣超級籃球聯賽個案研究。淡江大學未來學研究所碩士班學位論文。2008。1-180。 
  2. 洪碩宏(2013)。運動用品供應商對中國經銷商之促銷績效分析。中興大學高階經理人碩士在職專班學位論文。2013。1-63。 
  3. 謝旻凱(2011)。學校運動代表隊品牌形象發展歷程之研究-以98學年度高中甲級籃球聯賽為例。臺灣師範大學體育學系學位論文。2011。1-169。
  4. 吳美馨(2013)。房地產仲介業之服務創新-以信義房屋為例。清華大學高階主管經營管理碩士在職專班學位論文。2013。1-88。
  5. 張珈寧(2018)。網際網路區塊鏈科技與顧客時間效率服務 -以臺灣地區 C 銀行為例。淡江大學國際企業學系碩士班學位論文。2018。1-62。
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