企業經營模式與社會影響力–以肯愛國際股份有限公司為例

本研究欲透過個案研究方法,藉由其他企業組織與透過對肯愛國公司之分析, 了解其創業精神、營運模式、資源運用以及營運策略與面臨之困難,借由國內外個案研究為基礎,試圖找出本個案未來發展的營運建議。透過三個國內外個案研究整理,以四格商業模式架構可歸納出各企業之成功因素:顧客價值主張、利潤公式、關鍵資源與流程,依此四項要素來檢視目前肯愛公司經營模式所缺乏之部分,加入社會影響力之探討給予實際營運建議。以上述關鍵因素檢視肯愛公司原有之經營模式,本研究發現肯愛公司有明確的經營目標與實體通路資源,但最缺乏的是行銷經營理念與建立顧客關係,消費即投票的理念未能擴大,社會影響範圍還有發展空間,本文建議未來著重的方向如下: 一、出版刊物:運用刊物或媒體讓消費者深度了解非零經營理念,提升品牌知名度與社會大眾對投票式消費的認知。二、舉辦活動:以食物與實體店面為基礎,舉辦活動推廣非零和生活形態、生活哲學,累積非零顧客群提升口碑行銷。三、創造新客源:著重社區經營,以店面地理位置設計符合該區人口形態之產品增加來客數量。關鍵字:經營模式、社會影響力

關鍵字

經營模式；社會影響力

並列摘要

Due to lifestyle changes, the ratio of people eating out in Taiwan has been increasing. Therefore, food safety has become much more critical than ever. Credibility is a universal principle for every business. Canlove International Inc., a restaurant founded with the faith of integrity, offering good food to customer and good job environment to employees, expects to bring positive social impact to the society through their business; however, with only good philosophy cannot make the business sustain, not to mention the social impact. With right business strategy, good ideas can be delivered to customers and publics. Therefore, how to create positive social impact through a sustainable business model is a critical issue. The present study is to analyze Canlove International Inc. and tries to find out the future development. By case study method to know understand the entrepreneurship, business model, strategy and challenge of Canlove. International Inc. Furthermore, the research will analysis three other successful cases and find out their key factors in business model. This research will review Canlove International Inc. by the key factors, social impact and give suggestions for future development. Keywords: business model, social impact, entrepreneurship