Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 39 ) 〈TOP〉
  1. 17. 劉世足(民90年),「顧客對服務品質認知與服務復原策略關係之研究」,私立中原大學企業管理研究所未出版碩士論文。
  2. 23. 沈玉瑛(民90年),「競爭策略與定價策略配合對新產品績效影響之研究-以專利類型為分析」,私立中原大學企業管理研究所碩士論文。
  3. 1. Allvinem, F .C .(1987), “Marketing Principles and Practices”,Harcourt Brace Jaranovich.
  4. 7. Lancioni, R. A. (1991), ”Pricing For International Business Development Management Decision”, 29 (1), 39-41.
  5. 10. Parasurman A. Zeithaml V. A. and L. L. Berry (1985) “SERVQAL: A Conceptual Model of Service Quality and Its Implication for Future Research“, Journal of Marketing”, Vol 49, Fall, p.48-49.
Times Cited (10) 〈TOP〉
  1. 祁遠帆(2007)。臺灣地區兒童美語補習教育市場經營競爭策略形成 之研究-以G教育集團為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2007。1-103。 
  2. 夏福蔭(2012)。康大教育機構識別系統設計。中原大學商業設計研究所學位論文。2012。1-66。 
  3. 吳永琪(2009)。台中市文理補習班品牌經營與品牌權益之研究。中臺科技大學文教事業經營研究所學位論文。2009。1-147。 
  4. 吳政芳(2010)。屏東市國中文理短期補習班市場定位及行銷組合策略之研究。屏東科技大學技術及職業教育研究所學位論文。2010。1-89。 
  5. 葉冠伶(2009)。兒童英語補習班中、外籍教師教學意象之個案研究。國立臺北教育大學課程與教學研究所學位論文。2009。1-165。 
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