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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 96 ) 〈TOP〉
  1. 王毓莉(2005)。(初探運用「置入性行銷」從事菸害防制工作之研究〉。《中華傳播學會研討會論文》。台北:台灣大學,7 月13-15 日。
  2. 阮睿祥(2004)。置入節目、置入方式與情節連結度對產品置入效果之影響:媒體內容涉入調和效果之探討。私立元智大學國際企業學系碩士論文。
  3. 林德國 譯,口碑行銷︰如何引爆口耳相傳的神奇威力 (The Anatomy of Buzz : How to Create Word-of-Mouth Marketing, 原著為Emanuel Rosen),台北:遠流出版社,2001年 4 月。
  4. 林照真(2005)。「置入性行銷」:新聞與廣告倫理的雙重崩壞。中華傳播學刊,8。
  5. 黃光玉(2006)。說故事打造品牌:ㄧ個分析的架構。廣告學研究,第 26 集,P.7。台北市:國立政治大學。
Times Cited (2) 〈TOP〉
  1. 陳玟妤(2012)。現代漢語「是......的」句次結構分析與教學語法。臺灣師範大學華語文教學研究所學位論文。2012。1-152。
  2. 徐寧(2015)。感性廣告型態對廣告效果與品牌態度之影響-以產品涉入及名人代言人為干擾變數。中山大學企業管理學系研究所學位論文。2015。1-180。
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