桃米生態社區遊憩資源效益評估

Evaluating Recreational Benefits in the Ecotourism Community of Taomi, Puli

周蓉渝(Jung-Yu Chou)

指導教授 ： 葉家瑜

國立暨南國際大學/管理學院/經濟學系/碩士(2010年)

https://doi.org/10.6837/NCNU.2010.00144

摘要

近年來，生態旅遊有成長之趨勢，但在發展的過程中，須對於其所帶來的衝擊加以瞭解，並針對生態社區資源有所規劃，才得以達到永續發展。而永續發展之前提必須對於發展計畫進行經濟可行性之評估，因此，本研究之目的是針對桃米生態社區遊憩資源進行效益評估，以條件評估法（contingent valuation method，簡稱CVM）建立生態社區之假想市場，再以開放式的雙界二元選擇詢價方式，得知遊客對於生態區之願付價格，並依照個人之社會經濟特質建立出價函數。研究方法利用支出函數理論模型，並採用能夠對於多數為零的觀察值樣本資料的受限應變數進行分析的Tobit模型，以最大概似估計法估算出遊客之平均願付價格。
本研究估算出遊客每年每人願意支付$766.53元以維護桃米生態區之現狀，對此遊憩資源全年之經濟價值約高達$1,469萬元；而遊客對於提升生態社區環境品質之每年每人願付價格為$604.07元，推估此社區可藉由提升環境品質創造其遊憩資源之經濟價值高達每年$1,157萬元。

關鍵字

生態旅遊社區 ； 永續發展 ； 願付價格 ； 條件評估法 ； 開放式雙界二元選擇模型

並列摘要

In the recent years, there is a growing trend of ecotourism. In order to retain the economic as well as the ecological resources, ecotourism communities should be well informed with their benefits and costs for the sustainable development. Thus, the purpose of this study is to adopt the contingent valuation method to evaluate the recreational values in the case of Taomi ecotourism community. This study utilizes the combination of double-bounded dichotomous choice and open-ended elicitation survey to estimate the tourists’ willingness to pay (WTP). Using the expenditure function theory as the theoretical model, the WTP measures are calculated by Tobit model for the open-ended data and the maximum likelihood estimation (MLE) is applied for the bidding function.
Based on our results, the annual willingness to pay per tourist is NT＄766.53 to preserve the recreational resources for the Taomi ecotourism community, indicating that the recreational resources in Taomi ecotourism community produce economic values of approximately NT＄14.69 million a year. Also, the annual willingness to pay per tourist is NT＄604.07 to enhance environmental quality in the community, indicating that the community can potentially create approximately NT＄11.57 million per year in the future by enhancing their environmental quality.

並列關鍵字

ecotourism community ； sustainable development ； willingness to pay ； contingent valuation method ； open-ended and double-bounded dichotomous choice model

參考文獻

一、中文文獻

交通部觀光局（2002），「生態旅遊一般性規範-2002台灣生態旅遊年」，台北市：財團法人中華民國永續生態旅遊協會。

行政院主計處。

http://www.dgbas.gov.tw

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