Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 54 ) 〈TOP〉
  1. 林金榜(譯)(2006)。H. Mintzberg, J. Lampel & B. Ahlstrand著。明茲伯格策略管理(Strategy Safari: A Guide Tour through the Wilds of Strategic Management),臺北市:商周。
  2. 蘇維杉(2007)。運動產業概論。臺北縣:揚智。
  3. Porter, M. E. (1980). Competitive Strategy. New York, NY: Macmillan.
  4. 三石(2006)。喬家商學院:探析喬家商學智慧,成就企業永續經營。臺北縣:大利文化。
  5. 王文信(2002)。臺灣健身器材產業西進大陸策略分析—以喬山為例。國立交通大學科技管理研究所碩士論文,未出版,新竹市。
Times Cited (4) 〈TOP〉
  1. 陳信宏(2014)。勝利及李寧運動品牌的創新商業模式之比較。成功大學高階管理碩士在職專班(EMBA)學位論文。2014。1-70。 
  2. 洪嘉臨(2011)。臺北市大龍峒保安宮宗教休閒治療之研究。臺灣師範大學運動與休閒管理研究所在職碩士班學位論文。2011。1-117。
  3. 蔡裕崑(2012)。運動用品自創品牌歷程之研究 ─以A品牌為例。臺灣師範大學體育學系學位論文。2012。1-111。
  4. 陳威有(2012)。瑪吉斯輪胎贊助運動之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2012。1-84。
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