Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 195 ) 〈TOP〉
  1. 王明中(2004)。從整合行銷觀點探討我國B2C軟體服務供應商之行銷模式-以超網路科技公司為例。元智大學碩士論文,未出版,桃園縣。
  2. 王思樺(2008)。購物網站廣告媒體使用策略之傳播效果─廣告信號效果觀點。政治大學碩士論文,未出版,台北市。
  3. 朱經明(2007)。教育及心理統計學。台北市:五南圖書。
  4. 江貴美(2008)。保養品網站動態廣告模式設計研究。大同大學碩士論文,未出版,台北市。
  5. 吳祝華(2008)。結合傳統實體通路與網路商店之行銷策略-以台灣茶葉產業為例。中原大學碩士論文,未出版,桃園縣。
Times Cited (3) 〈TOP〉
  1. 顏妙真(2016)。消費者生活型態與品牌來源國對消費者購買意願之影響-以嬰童用品為例。臺北大學企業管理學系學位論文。2016。1-58。
  2. 李兆祥(2017)。嬰幼童商品在虛實通路之銷售研究。淡江大學資訊管理學系碩士在職專班學位論文。2017。1-52。
  3. 郭秋君(2017)。網路促銷活動對消費者購買意願之影響─以嬰幼兒用品為例。義守大學資訊管理學系學位論文。2017。1-117。
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