Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 138 ) 〈TOP〉
  1. 吳勉(2010)。口碑行銷與網路社群經營模式分析-以BIKEID為例(未出版碩士論文)。淡江大學,新北市。
  2. 何俊隆(2010)。運用網路社群進行口碑傳播接受程度之研究-以Facebook使用者為例(未出版碩士論文)。淡江大學,新北市。
  3. 李愷文(2009)。運動部落格使用者滿意度、承諾與口碑傳播之研究(未出版碩士論文)。國立臺灣師範大學,臺北市。
  4. 林建煌(2009)。消費者行為。臺北市:華泰文化。
  5. 林靜妮(2008)。北京奧運會官方網站台灣地區使用者滿意度之研究。(未出版碩士論文)。國立臺灣師範大學,臺北市。
Times Cited (9) 〈TOP〉
  1. 李書嫻(2015)。展覽形象與臉書涉入對消費者口碑分享之影響─以時藝多媒體「達利特展」、「積木特展」、「國家地理影像特展」為例。淡江大學大眾傳播學系碩士班學位論文。2015。1-159。 
  2. 李佳家(2013)。以網站信任為基礎探討網站體驗價值對成員使用社群網站之購買意願-以Facebook背包客棧粉絲團為例。樹德科技大學經營管理研究所學位論文。2013。1-89。
  3. 許家彰(2013)。Facebook非官方粉絲專頁之經營研究 以運動品牌為例。臺北科技大學工業工程與管理系EMBA班學位論文。2013。1-113。
  4. 游欣樺(2016)。國中生節慶活動涉入程度對參與意願影響之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-78。
  5. 許純敏(2016)。探討社群網站使用者之使用意圖及其對旅遊意願之影響。樹德科技大學資訊管理系碩士班學位論文。2016。1-105。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :