本研究主旨探討以家長式領導對商圈認同之影響-資訊不對稱為中介,以傳統商圈管理委員會為例進行問卷調查量化與質性研究分析。問卷發放共計 180 份,回收 175 份扣除 15 份無效問卷共計 160 份有效問卷,回收率為 88.8%。研究中發現家長式領導仁慈領導及德行領導與商圈認同中呈現正向顯著影響,資訊不對稱對商圈認同中呈現負向顯著影響。但是在結果中顯示資訊不對稱再家長式領導對商圈認同亦顯示中介檢定不成立。綜合本研究的實證結果得知,台北市四平街陽光商圈管委會主管若能以關懷(仁慈領導)、公平(德行領導)之領導等行為,勢必能提升成員對管理者及商圈認同。
This study focuses on Paternalistic Leadership on Shopping Area Identification -Information Asymmetry as the mediator, a case study of traditional shopping area management committee analyzed on questionnaires and interview. The questionnaires were issued for total of 180 and 175 were returned, total of 160 valid questionnaires were useable and the returned rate was 88.8%. This study found that the Paternalistic Leadership -Benevolent leadership and Moral leadership showing positive significant on Shopping Area Identification. The Information Asymmetry showing a negative effect on the Shopping Area Identification. The mediation test for Information Asymmetry under the Paternalistic Leadership and Shopping Area Identification shows that it is not accepted. Comprehensive verification result of this study finds, Siping Street Sun Square Shopping Area management committee managers if more concern (benevolent leadership) and equity (moral leadership)leadership behaviors, it will enhance the managers and members of Shopping Area Identification.
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