Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Return to Search Results Previous Page
Next Page
There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.
Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 83 ) 〈TOP〉
  1. 經濟部技術處,技術尖兵,九十二年七月號,頁2~5。
  2. Aaker, D.A., Strategic Market Management, p.27~35, 201~276, 1988.
  3. Anderson,E.& Coughlan,A.T.,"International market entry & expansion via independent or integrated channels of distribution" Journal of Marketing, 1987, January,pp.71-82.
  4. Anderson,E.& Gatignon,H.,"Modes of foreign entry: a transaction cost analysis and propositions" Journal of International Business Studies, 1986, pp. 1-26.
  5. Barkema,H.G., Bell, J.H.& Pennings,J.M.,"Foreign entry, cultural barriers & learning" Strategic Management Journal, 1996,Vol.17,pp. 151-166.
Times Cited (10) 〈TOP〉
  1. 江珊羽(2011)。侵略性訂價策略以及進入國際市場。淡江大學國際企業學系碩士班學位論文。2011。1-50。 
  2. 陳淑妮(2008)。台灣地區藥廠競爭策略形成之分析-以外商A公司為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2008。1-123。 
  3. 張証評(2009)。台灣本土西藥藥廠對法令制度不確定性之資源管理策略:以資源基礎學派分析之。暨南大學經營管理碩士在職專班學位論文。2009。1-169。 
  4. 鄭博元(2012)。整合式創新商業模式之建構與實證 ─ 以生物科技業及西藥業為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2012。1-179。 
  5. 毛昭凱(2008)。營建產業國際化進入策略之研究。臺灣大學土木工程學研究所學位論文。2008。1-117。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :