Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 40 ) 〈TOP〉
  1. 3.Covin, J. G. and D. P. Slevin(1991), “Aconceptual model of entrepreneurship as firm behavior,” Entrepreneurship Theory and Practice, 16(1):7-25.
  2. 4.Covin, J. G. and D. P. Slevin(1990), “Content and performance of growth-seeking strategies: A comparison of small Firms in high- and low- technology Industries,” Journal of Business Venturing, 5(6):391-412.
  3. 5.Cowell, D.(1984).The Marketing of Service, Oxford: Butterworth Heinemann.
  4. 6.Drucker, P. E.(1994), Managing the nonprofit organization : Principles and practices.New York:Harper Colins Publichers.
  5. 7.Ellis, Brien & Jeannie S. Mosher, 1993, “Six Ps for Four Characteristics: A Complete Positioning Strategy for the Professional services Firm-CPA’s”, Journal of Professional Services Marketing, 9(1), 129-145.
Times Cited (21) 〈TOP〉
  1. 盧玉鳳(2009)。工會行銷組合對工會組織認同與參與意願影響之研究—以F銀行工會為例。淡江大學企業管理學系碩士在職專班學位論文。2009。1-147。 
  2. 許雅婷(2007)。論顧客關係管理如何運用於台北當代藝術館。元智大學藝術管理研究所學位論文。2007。1-146。 
  3. 許庭婷(2006)。國軍志願役士(官)兵招募作業之研究。元智大學管理研究所學位論文。2006。1-119。 
  4. 劉美秀(2013)。「場次之間」–國立自然科學博物館館藏品之 衍生商品設計創作。臺中科技大學商業設計系碩士班學位論文。2013。1-140。 
  5. 蘇炫融(2012)。成功行銷手法對於長期照護機構之消費者滿意度之研究。中臺科技大學健康產業管理研究所學位論文。2012。1-154。 
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