Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 118 ) 〈TOP〉
  1. 2. Ahmed, S.A., d’Astous, A., & d’Almeida, C. 1994. A Study of Country-of-Origin Effects in Africa. In E.J. Wilson & W.C. Black (Eds.), Proceedings of the Academy of Marketing Science: 299-304. Nashville. TN: AMS.
  2. 3. Ahmed, S.A., & d’Astous, A. 1996. Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study. Journal of International Consumer Marketing; 9(2): 93-115.
  3. 4. Anderson, J.C., & Gerbing, D.W. 1988. Structural Equation Modeling in Practice: A Review and Recommanded Two-Step Approach. Psychological Bulletin, 103(3): 411-423.
  4. 5. Balabanis, G., Diamantopoubs, A., Mueller, R.D., & Melewar, T.C. 2001. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies, 32(1): 157-175.
  5. 6. Bannister, J.P., & Saunders, J.A. 1978. U.K. Consumers’ Attitudes Towards Imports: The Measurement of National Stereotype Image. European Journal of Marketing, 12(8): 562-570.
Times Cited (5) 〈TOP〉
  1. 丁巧玉(2008)。品牌來源國形象對男性購買化妝品行為之影響-以大台北地區男性為主。淡江大學企業管理學系碩士在職專班學位論文。2008。1-60。 
  2. 陳柏任(2010)。品牌忠誠度與消費者特性對品牌轉換行為之研究。長榮大學經營管理研究所(博)學位論文。2010。1-81。 
  3. 柯冠如(2011)。臺灣意象應用於金工珠寶飾品數位化設計之創作研究。國立臺北教育大學藝術與造型設計學系學位論文。2011。1-141。 
  4. 林佳葦(2007)。兩岸消費者對產品來源國的產品信任與購買意願之研究。崑山科技大學企業管理研究所學位論文。2007。1-85。
  5. 呂宗哲(2009)。來源國形象與異國餐飲形象對消費意願影響之研究。高雄餐旅學院餐飲管理研究所在職專班學位論文。2009。1-63。
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