Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 243 ) 〈TOP〉
  1. 林靈宏(民82),消費品類型、創新類型與新產品行銷策略關係研究,國立政治大學企業管理研究所,未出版之博士論文。
  2. 魏聖忠(民91),當代行銷觀念新思維—市場導向理論的回顧與評價,管理評論,21(4),頁129-153。
  3. Abernathy, W. and Clark, K. B. (1985), “Mapping the Winds of Creative Destruction”, Research Policy, 14, pp.3-22.
  4. Adams, G. L.and Lamont, B. T. (2003), “Knowledge Management Systems and Developing Sustainable Competitive Advantage”, Journal of Knowledge Management, 7(2), pp.142-154.
  5. Adler, P. S. and Kwon, Seok-Woo.(2002), “Social Capital: Prospects for a New Concept”, Academy of Management Review, 27(1), pp.17-40.
Times Cited (11) 〈TOP〉
  1. 甄思敏(2016)。行銷能耐研究── 以台灣A旅行社為例。臺灣大學國際企業學研究所學位論文。2016。1-81。 
  2. 簡瑞霖(2005)。產品/服務創新、顧客知識管理與顧客關係管理關聯性之探討:Campbell顧客知識管理觀點。成功大學工程管理碩士在職專班學位論文。2005。1-321。
  3. 李武釗(2005)。行銷知識管理、行銷知識能耐、行銷知識管理績效與市場績效的關係-以印刷包裝業為例。成功大學工程管理碩士在職專班學位論文。2005。1-130。
  4. 吳海源(2006)。知識管理與顧客關係管理之關聯性探討--以中華電信台南營運處為例。成功大學工程管理碩士在職專班學位論文。2006。1-154。
  5. 林忠榮(2007)。行銷知識管理能力、知識轉化能力、規範性評估、知覺價值對消費者購買行為影響之研究-以台北地區都市更新房屋為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2007。1-106。
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