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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 36 ) 〈TOP〉
  1. 1.Aaker, David A.” Managing Brand Equity: Capitalizing on the Value of a Brand Name,and Control, 8thed., Prentice-Hall Inc., 1994.
    連結:
  2. 3.Beneficial, and Image Attributes in Consumer Judgments of Similarity and
    連結:
  3. 4.Blackston, M. (1992), “Observations: Building Brand Equity by Managing
    連結:
  4. 6.Cobb-Walgreen, C.J., Ruble C.A. and Donthu N.,” Brand Equity, Brand 7.Preference, and
    連結:
  5. 8.Interbrand 網站:www.interbrand.com
    連結:
Times Cited (34) 〈TOP〉
  1. 羅雅琪(2014)。即飲茶競爭態勢之量化研究。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-69。 
  2. 楊孟樺(2010)。網路消費者購買決策之研究。淡江大學國際貿易學系國際企業學碩士班學位論文。2010。1-100。 
  3. 簡廷宇(2010)。產品知覺、產品屬性與產品態度之研究---以板橋農會活力超市為例。淡江大學國際貿易學系國際企業學碩士班學位論文。2010。1-88。 
  4. 莊佩宜(2010)。寢具情境氛圍影響消費者購買評估與購後評估之研究。淡江大學企業管理學系碩士在職專班學位論文。2010。1-81。 
  5. 胡惟欽(2009)。茶飲料市場消費行為之研究。淡江大學企業管理學系碩士在職專班學位論文。2009。1-118。 
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