Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 64 ) 〈TOP〉
  1. 3.曹為忠(2003)。信任的決定因素及其對聯盟績與未來合作意願之影響-中小企業策略聯盟之實證分析。企業管理學報,第58期,頁105-132。
  2. 4.曾義明(2002)。搭配銷售活動下搭配產品之選擇研究–品牌概念與產品相似性的角色。企業管理學報,第56期,頁1-29。
  3. 5.曾義明、廖本哲、簡詠喜(2004)。產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究。企業管理學報,第61期,頁29-50。
  4. 7.鄭仁偉、杜啟華、胡惠玟(2005)。品牌資產創造影響因素之研究-我國資訊電腦自有品牌廠商實證分析。企業管理學報,第47期,頁81-106。
  5. 1.Ahire, L., Sanjay, L. A., Golhar, O. Y., and Waller, M. A., (1996). Development and Validation of TQM Implementation constructs. Decision science, 27(1), pp.23-56.
Times Cited (5) 〈TOP〉
  1. 鍾雅晴(2009)。積體電路產品品質:顧客滿意度與通路策略-以H公司為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2009。1-105。 
  2. 張獻文(2008)。洛神花產品行銷通路之研究 ─以台東縣金峰鄉為例。臺東大學進修部休閒事業管理組碩(夜間)學位論文。2008。1-99。 
  3. 張雍驊(2008)。影響通路關係維繫因素之研究-鑄造特用化學品產業之實證分析。臺北大學企業管理學系學位論文。2008。1-68。
  4. 鍾佳宏(2009)。關係行銷對通路發展之研究-以台新金控為例。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2009。1-93。
  5. 郭美珠(2013)。台灣工業產品品牌經營研究-以輕鋼架產業C公司為例。中正大學企業管理學系學位論文。2013。1-127。
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