Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 45 ) 〈TOP〉
  1. 3. 方世榮(2002),國際行銷通路關係管理的探討,臺大管理論叢,第13卷第1期,頁97-125。
  2. 8. 任西龍(2006),加拿大企業在大陸市場之進入策略,企業規模及經營績效滿意度之研究-以海外投資經驗為幹擾效果,國立成功大學企業管理研究所碩士論文。
  3. 1. Agarwal, S. & Ramaswami, N. (1992). Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors, Journal of International Business Studies, 47-54.
  4. 2. Anderson, E. & Gatignon, H. (1986). Mode of Foreign Entry: A Transaction Cost Analysis and Proposition, Journal of International Business Studies, 1-26.
  5. 3. Barney, D. F. (1991). Time Paths in the Diffusion of Product Innovations, London: Macmillan.
Times Cited (4) 〈TOP〉
  1. 林建邦(2015)。農村窳陋空間改善評估準則之建立。中興大學園藝學系所學位論文。2015。1-155。 
  2. 楊哲良(2011)。考慮風險管理因素之內部控制架構研究。臺北科技大學管理學院經營管理EMBA專班學位論文。2011。1-91。
  3. 潘家安(2011)。通路績效評估關鍵因素之研究-以快速流通消費品產業為例。臺北大學企業管理學系學位論文。2011。1-75。
  4. 趙元俊(2018)。應用AHP法探討國際行銷通路決策模式之研究-以汽車車燈產業為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2018。1-68。
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