Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 97 ) 〈TOP〉
  1. 6.李莉絹(2005),名牌精品涉入程度與消費行為之探討:以新竹地區消費者為例,亞洲大學國際企業學系碩士論文。
  2. 14.林碧霞(2007),品牌形象及產品知識對購買意願之影響-價格折扣干擾效果之探討,大同大學事業經營研究所碩士論文。
  3. 16.洪鎌德(1997),馬克思社會學說之析評,第一版,揚智文化事業股份有限公司,台北市。
  4. 19.陳盈樺(2006),對精品名牌的態度與購買意願研究,淡江大學企業管理學系碩士班碩士論文。
  5. 21.張小虹(2004),假名牌、假理論、假全球化。台灣社會研究季刊,54,219-252。
Times Cited (12) 〈TOP〉
  1. 何崇照(2013)。精品消費者購買行為之研究: 以ARMANI品牌為例。中興大學高階經理人碩士在職專班學位論文。2013。1-59。 
  2. 邱木城(2011)。農特產品商店品牌形象、促銷活動對消費者購買行為之影響- 以瓜瓜園為例。成功大學高階管理碩士在職專班(EMBA)學位論文。2011。1-70。 
  3. 楊璧慈(2013)。經濟弱勢單親女性的社會資本初探。暨南大學社會政策與社會工作學系學位論文。2013。1-168。 
  4. 林秋鳳(2015)。屏東縣消費者對有機農產品購買意願之研究。樹德科技大學經營管理研究所學位論文。2015。1-91。 
  5. 顏佳芙(2011)。購買名牌包仿冒品之影響因素探討–應用人格特質與計劃行為理論分析。中央大學企業管理學系學位論文。2011。1-130。
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