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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 44 ) 〈TOP〉
  1. Bitner, M. J., Boom, B. H. & Tetreault, M. S. (1990), The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71-84.
  2. Cattin, P., & Wittink, D. R. (1982), Commercial Use of Conjoint Analysis: A Survey. Journal of Marketing, 46(3), pp.44-53.
  3. Carmone, F. J., Green, P. E., &; Jain, A. K. (1978), Robustness of Conjoint Analysis: Some Monte Carlo Results. Journal of Marketing Research, 15(2), 300-303.
  4. Green, P. E. & V. R. Rao (1971), Conjoint measurement for quantifying judgmental data. Journal of Marketing Research 8(3): 355-363.
  5. Green, P. E.,&Srinivasan, V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research, 5(2), 103-123.
Times Cited (3) 〈TOP〉
  1. 潘信榮(2017)。網絡崩世代居住空間的重構- 以玖樓共生公寓為例。臺灣大學建築與城鄉研究所學位論文。2017。1-97。 
  2. 吳羽姍(2015)。納入通勤時間考量之租屋資訊服務架構與研究。中興大學資訊管理學系所學位論文。2015。1-62。
  3. 曾偉(2016)。以聯合分析法探討消費者對量販店屬性偏好之研究。成功大學企業管理學系學位論文。2016。1-140。
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