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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 50 ) 〈TOP〉
  1. 7. 張秀樺,2006,學童家長對學齡兒童課後托育偏好之實證研究,國立中正大學企業管理研究所碩士論文
  2. 19. 蔣德豪,2007,選擇式聯合方析法之應用—以牙膏產業為例,國立台灣大學國際企業學研究所碩士論文
  3. 20. 李昭儀,2007,選擇式聯合方析法之應用—以手機產品為例,國立台灣大學國際企業學研究所碩士論文
  4. 23. 程信賢,2002,行動電話消費者購買行為及其市場區隔之研究—以南部地區為例,國立成功大學企業理研究所碩士論文
  5. 3. Ball, S. D. , Black, A. D. and West, A. “Britain”s Fast Food Indusry,” Bristol : Jordan and Sons (Surveys) Limited., 1998
Times Cited (3) 〈TOP〉
  1. 林峻瑩(2013)。消費者對水產品產銷履歷認知與願付價值-以養殖石斑魚產品為例。成功大學海洋科技與事務研究所學位論文。2013。1-189。 
  2. 石子軒(2012)。選民對總統候選人之屬性偏好研究-以聯合分析法為例。成功大學國際企業研究所學位論文。2012。1-114。 
  3. 黃敬倫(2016)。運動產品代言人之經濟價值-以慢跑鞋產品為例。臺灣大學國際企業學研究所學位論文。2016。1-71。 
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