Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 99 ) 〈TOP〉
  1. [7] 林隆儀、曾冠雄,2008,“廣告代言人與廣告訴求方式對廣告效果影響之比較-自我監控的干擾效果”,企業管理學報。
  2. [8] 姜君怡,2004,“廣告標語與廣告訴求對廣告效果之研究”,國立台灣大學商學研究所碩士論文。
  3. [14] 陳禮猷,2005,“網路虛擬經驗類型組和之廣告效果”,國立台北科技大學經營管理研究所碩士論文。
  4. [15] 陳禮安,2010,“媒體企劃新藍圖:數位時代媒體代理商的思與行”,國立政治大學傳播學院碩士在職專班碩士論文。
  5. [18] 童曉君,1999,“廣告訴求、廣告代言人、自我監控程度、消費者與廣告代言人的人格一致性程度對廣告效果之影響”,元智大學管理研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 鄭雲(2017)。公益廣告中感性訴求、同理心及心理模擬的廣告效果研究。中山大學行銷傳播管理研究所學位論文。2017。1-112。
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