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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 111 ) 〈TOP〉
  1. [8]吳志康,2012,”台灣消費者對購買美國牛肉之營養認知、安全觀感、口感風味與購買意願相關研究”,商業現代化學刊,6卷,4期,頁129-146。
  2. [9]吳依亭,2007,”驗證標示認知、健康信念和訊息可信度對健康食品購買行為之影響”,國立中興大學生物產業推廣暨經營學系碩士論文。
  3. [10]吳婉祺、王俊雄、蔣憲國 ,2010,”家庭主婦家庭取代餐購買行為之研究”,台灣農學會報,11卷,1期,頁80-104。
  4. [12]邱致穎、張允熙、盧重鎮、李欣靜、王晏盛、黃竹英,2010,”利用感官品評法對市售鮮乳添加相關乳製品之探討”,明道學術論壇,6卷,4期,頁127-142。
  5. [16]周佳蓉、陳國勝,2010,”民眾對食品添加物的認知、知覺風險及風險減輕策略研究”,休閒保健期刊,3期,頁115-126。
Times Cited (1) 〈TOP〉
  1. 邱顯彰(2015)。探討與比較不同食安事件對食品類股之宣告效果。臺灣大學農業經濟學研究所學位論文。2015。1-77。 
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