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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 112 ) 〈TOP〉
  1. [1] 任維廉、胡凱傑與崔妮臻,2009,”知覺擁擠與公眾自我意識特質對顧客知覺等候經驗之影響—以國道客運台北總站為例”,顧客滿意學刊,第五卷,第一期,頁65-92。
  2. [3] 宋玉麒、高崇倫與張淑雅,2008,”主題遊樂園轉移措施對遊客等候時間知覺影響之研究-以月眉探索樂園之搶救地心設施為例”,第五屆臺灣地方鄉鎮觀光產業發展與前瞻學術研討會論文集,頁348-361。
  3. [4] 李茂能,2008,”SEM適配度指標的潛藏問題:最佳模式難求”,測驗統計年刊,第十六卷,第二期,頁17-29。
  4. [5] 林娟娟與陳岱昀,2008,”網站購買意願影響因素之探討”,管理與系統,第十五卷,第二期,頁209-235。
  5. [7] 黃慧玲、陳岳陽、許英傑,2007),”預購通路中消費者產品知覺品質、滿意度及忠誠度間之關係-不同零售通路型態的干擾效果”,電子商務學報,第九卷,第三期,頁461-485。
Times Cited (1) 〈TOP〉
  1. 吳偉豪(2015)。品牌喜好引發的排隊與消費行為之探索性研究。中正大學企業管理系行銷管理研究所學位論文。2015。1-167。
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