列印委外服務經營模式及策略之探討

The Business Model and Strategy of Managed Printing Service

周明旭(Chou, Jack)

指導教授 ： 楊千

國立交通大學/管理學院/管理學院高階主管管理碩士學程/碩士(2009年)

https://doi.org/10.6842/NCTU.2009.00947

摘要

本研究主要針對目前列印新興服務-列印管理服務（Managed Print
Services；MPS），探討利盟股份有限公司(Lexmark)的經營管理策略，
擴展該公司市占率，使其成為列印委外的領導品牌及代表廠商。
本研究針對利盟股份有限公司(Lexmark)背景與現況進行分析，面
對目前兩大競爭公司及未來可能產生競爭者，運用五力分析與SWOT
分析，將利盟股份有限公司的經營策略進行詳細說明，並提出將來營
運策略方針，Lexmark 以最新的印表機整合資訊系統技術，提供企業及
消費者最佳的人機介面、列印品質以及最簡便的文件流程，成為全球
第一大的Printer Solution 大廠。並且致力於降低客戶的列印量，減少
列印成本。
本研究建議Lexmark 應採行產品差異化策略，強調應用解決方案
的功能及產品的特性、以領先同業的技術，提供客戶完整的文件流程
及解決方案、穩定的產品品質及售後服務，吸引客戶採用列印委外以
創造其產品的差異性，以產品的品質及技術優勢成為列印委外的領導
品牌及代表廠商。

關鍵字

列印管理服務 ； 五力分析 ； SWOT 分析 ； 客製化服務

並列摘要

The subject thesis is mainly to study Managed Print Service (MPS)
which is one of the new services established recently in the printing
industry. And explore the operation management of Lexmark’s MPS
strategy which target to increase her market share and become market
leader in MPS printing industry.
The thesis analyzes the background and current status of Lexmark,
utilize the Five Competitive Forces and SWOT tools to study her operation
strategy. And highlights Lexmark’s goal in providing printers with optimal
Human-Machine Interface, high printing quality, simplified document flow,
reduced printing volume and printing cost.
The thesis suggest Lexmark differentiate her product strategy by
emphasizing her capability in printing solution which provide the
customers with complete document flow and work flow, and the reliability
of her products and efficiency of her customer services to attract customers
to adopt her MPS services.

並列關鍵字

Managed Print Services ； SWOT Analysis ； Five Force Analysis ； Customization ； MPS

參考文獻

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