Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
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Reference ( 77 ) 〈TOP〉
  1. 7. 陳銑鈞,2006,「經營模式元件及其間關係之紮根研究」,碩士論文,國立中央大學企業管理研究所。
  2. 8. 楊豐豪,2007,「經營模式元件橋接關係之分析」,碩士論文,國立中央大學企業管理研究所。
  3. 1. Afuah, A., 2004, Business models: A strategic management approach, N.Y.: McGraw-Hill.
  4. 2. Ahmad, R. and N. A. Ali, 2003, ‘The use of cognitive mapping technique in management research: Theory and practice,’. Management Research News, 26(7): 1-16.
  5. 3. Amit, R. and C.Zott, 2001, ‘Value creation in e-business,’ Strategic Management Journal, 22(6/7): 493-520.
Times Cited (27) 〈TOP〉
  1. 張綺文(2015)。婚紗店Facebook粉絲專頁經營模式之個案探討。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2015。1-69。 
  2. 范巧欣(2013)。3C產品零售網站跨國進入中國市場經營模式之探討-以新蛋中國為例。淡江大學國際企業學系碩士班學位論文。2013。1-74。 
  3. 陳慶雄(2014)。以體驗為導向之經營模式研究 —以主題式餐廳為例。中原大學企業管理研究所學位論文。2014。1-92。 
  4. 陳玉玲(2014)。以調適性行銷能力觀點探討經營模式調整 —以A公司為例。臺灣大學國際企業管理組學位論文。2014。1-67。 
  5. 吳俊賢(2008)。台灣發展醫療旅遊商業模式初探研究。臺灣大學醫療機構管理研究所學位論文。2008。1-123。 
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