Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 117 ) 〈TOP〉
  1. 1. 王文正 (2006), 產品知識及品牌形象對購買意願的影響-產品類別的干擾效果, 大同大學事業經營研究所碩士論文。
  2. 3. 行政院農業委員會 (2009), 2009年台灣食品消費調查統計年鑑。
  3. 6. 江彥樺 (2009), 品牌來源國混淆對品牌偏好之影響:以即溶咖啡為例, 國立暨南國際大學國際企業學系碩士論文。
  4. 7. 邱瑋俊 (2004), 產品涉入與產品購買忠誠度之關聯性研究, 淡江大學管理科學研究所碩士論文。
  5. 18. 黃韋仁 (2002), 形象策略、品牌權益與顧客終身價值關係之研究-以咖啡連鎖店類型之實證, 中原大學企業管理研究所碩士論文。
Times Cited (22) 〈TOP〉
  1. 駱嬿羽(2015)。品牌策略之研究─以UNIQLO為例。淡江大學亞洲研究所碩士班學位論文。2015。1-111。 
  2. 王燕茹(2014)。企業社會責任對新產品開發績效之影響-以產品特性、顧客導向為干擾變數。淡江大學企業管理學系碩士班學位論文。2014。1-64。 
  3. 張喬淳(2014)。品牌與涉入程度對消費者購買國產水果意願之影響。中興大學農業企業經營管理碩士在職專班學位論文。2014。1-57。 
  4. 林聖華(2015)。品牌導師-於汽車零售業使用App進行在職訓練。中原大學資訊工程研究所學位論文。2015。1-72。 
  5. 林威利(2013)。學校行銷、品牌形象與學生就讀意願之關聯-以屏東某完全中學為例。樹德科技大學經營管理研究所學位論文。2013。1-86。 
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