Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 199 ) 〈TOP〉
  1. 4. 朱瑞玲(1990),中國人的社會互動:論面子的問題,桂冠圖書公司。
  2. 11. 林素伊(2008),「階級意識、品牌形象及主觀規範對精品名牌購買意願的影響」,國立成功大學,碩士論文。
  3. 13. 邵長茹(2006),「物質傾向、虛榮特質與消費價值之關係–以手機購買決策為例」,靜宜大學,碩士論文。
  4. 20. 陳盈樺(2004),「對精品名牌的態度與購買意願之研究」,淡江大學,碩士論文。
  5. 22. 彭翠蓮(2010),「中國精品仿冒盛行因素之探討:實證中國文化特質、人格特質與計劃行為理論之影響關係」,清雲科技大學,碩士論文。
Times Cited (2) 〈TOP〉
  1. 鄒筠緹(2011)。以計劃行為理論探討影響醫學生進行醫病溝通之要素。長榮大學醫務管理學研究所學位論文。2011。1-115。 
  2. 李宥萱(2012)。政府獎勵政策與個人環保信念對購買電動汽車意圖之影響:以計畫行為解構模式分析其價值與行為控制。臺灣師範大學工業教育學系在職進修碩士班學位論文。2012。1-119。
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