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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
    Reference ( 66 ) 〈TOP〉
    1. 參考文獻一、 中文部分 Del I.Hawkins, Roger J, Best, Kenneth A. Cone. 簡貞玉譯(1996)。消費者行為學。臺北市:五南出版社。丁昭尤(2008)。體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究-以臺東青山休閒農場為例。國立臺東大學資訊管理學系碩士班碩士論文,未出版,臺東。王明元、曾麗燕(2009)。遊客對渡假旅館的吸引力、滿意度及忠誠度之研究。商業現代化學刊,5(2),71-86。
    2. 王舜皇(2002)。三項元宵節活動吸引力與舉辦地特性之比較研究。朝陽科技大學休閒事業管理系碩士班碩士論文,未出版,臺中。王蘭薰、吳武忠、李毓秀(2010)。觀光服務業者對舉辦節慶活動滿意度之研究。生物與休閒事業研究,8(4),86-106。
    3. 申震雄(2006)。遊憩吸引力、服務品質與遊客滿意度之研究-以通霄西濱海洋生態園區為例。朝陽科技大學休閒管理事業學系碩士班碩士論文,未出版,臺中。白宗易、力佳潔(2010)。遊客參與東港迎王祭典滿意度與文化認同度之探討。身體文化學報,11,1-25。
    4. 何妍璘(2000)。陽明山國家公園登山步道吸引力影響因素之探討。國立臺灣大學園藝學研究所碩士論文,未出版,臺北。何秉燦、蔡欣佑、吳滿財(2010)。休閒農場遊憩體驗滿意度與顧客保留之研究:以松田崗休閒農場為例。農業推廣文彙,55,127-146。
    5. 呂嘉和(2005)。溫泉業服務品質與顧客滿意之關聯性研究。國立高雄第一科技大學行銷與流通管理系碩士論文,未出版,高雄。李君如(2010)。節慶活動品質、遊客滿意度及忠誠度之研究~以2008、2009臺中燈會為例,觀光旅遊研究學刊,5(2),29-48。
    Times Cited (1) 〈TOP〉
    1. 陳君彤(2014)。烏樹林休閒廣場遊客期望及實際體驗關係之研究。高雄餐旅大學旅遊管理研究所在職專班學位論文。2014。1-60。
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