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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. 陳冠陵(2009)。臺北縣國民小學學校故事行銷之研究。國立臺北教育大學教育政策與管理研究所碩士論文,未出版,臺北市。
    連結:
  2. 黃光玉(2006)。說故事打造品牌:一個分析的架構,廣告學研究,26,1-23。
    連結:
  3. 劉正(2006)。補習班在臺灣的變遷、效能與階層化。教育研究季刊,52(4),130-145。
    連結:
  4. Escalas,J.E.(1998).Advertising narratives:What are they and how do they work? In B.B.Sten(Ed.),Representing consumers: Voices,views and visions(pp.267-289).London & New York:Rountledge.
    連結:
  5. Gergen,K.,& Gergen,M.(1988).Narrative and the self as relationship. Advances in Experimental Social Psychology,21,17-56.
    連結:
Times Cited (2) 〈TOP〉
  1. 沈子凌(2013)。成人補習教育產業創業管理模式之研究-以某命理補教機構為例。國立臺北教育大學教育學系學位論文。2013。1-128。 
  2. 侯季伶(2016)。一所私立小學故事行銷之個案研究。國立臺北教育大學教育經營與管理學系學位論文。2016。1-165。
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