施政策略、服務策略與競選策略的策略配適對黨員投票抉擇之影響

The Effect of Fit among Performance Service and Campaign Strategy with The Appropriate Choice of Voting on Party members

孟昭曦(Chao-Shi Meng)

指導教授 ： 吳有龍

共同指導教授 ： 方文星(Wen-Hsin Fang)

義守大學/電機資訊學院/資訊管理學系/碩士(2017年)

摘要

選民投票抉擇之研究向來是跨領域研究的議題，除了依循政治、心理、文化的重要面向研究外，甚少以政黨黨員為對象、或以權變理論的配適觀點來架構研究主題者。本研究以政治商品化作為理論基礎，結合政府與從政黨員施政策略、對選區選民與黨員之服務策略以及競選策略等，透過施政滿意度調查、服務知覺與滿意度評核以及對候選人競選期間之評價等次構面之分析調查，並運用結構方程模式探討其配適度。
本研究主要目的在於探討施政策略、服務策略及競選策略之策略配適對黨員投票抉擇之影響，研究結果發現，透過三種策略模式導向之配適，得到對黨員投票抉擇之提升效益，並得知政黨之施政策略、服務策略及競選策略之策略配適，對黨員投票抉擇的影響產生正面顯著之影響的關係。

關鍵字

施政策略 ； 服務策略 ； 競選策略 ； 策略配適 ； 投票抉擇

並列摘要

Research on voters’ choice has always been a subject of interdisciplinary research. However, most of research papers aim at the orientation of political, psychological, and cultural. Only few of them focus on the political party members and construct the whole study framework through the fit-perspective of contingency theory.Political commercialization is the theoretical basis for this study.It not only combines governance politicies of government and political party members, but also includes service policies and campaign strategies for the voters and political party members. Through satisfaction survey of governance policies, perception survey and satisfaction assessment of service policies, and candidate-evaluation for campaign period are able to analyze the sub-
facets. Use structural equation modeling to discuss the assessment-of- fit.
The main purpose of this study is to explore the influence of assessment-of-fit of governance strategy, service strategy and campaign strategy on the political party members’ voting choice. The results found that assessment-of- fit of these 3 constructs to affect the voting choice of political party members and also to enhance the effectiveness. On the other hand,expected to find out significant correlation between assessment-of-fit of these 3 constructs and the voting choice of political party members.

並列關鍵字

Performance Strategy ； Service Strategy ； Campaign Strategy ； Strategic Fit

參考文獻

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