Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 149 ) 〈TOP〉
  1. 2.台灣經濟研究院 http://www.tier.org.tw/
  2. 3.台灣經濟研究院(2006)。建材批發業基本資料。台北:台灣經濟研
  3. 10.李蕙君(2007)。以Kano模式探討台灣高鐵等待服務品質。碩士論
  4. 文,朝陽科技大學企業管理系,台中。
  5. 19.施心純(2007)。Kano二維品質模式於手機通路服務品質之探討。
Times Cited (15) 〈TOP〉
  1. 邱敏棋(2012)。官方旅遊網站首頁設計之魅力品質探討。臺中科技大學多媒體設計系碩士班學位論文。2012。1-169。 
  2. 張展嘉(2015)。消費者選擇黃牌重車因素之研究。清雲科技大學工業工程與管理系學位論文。2015。1-92。 
  3. 吳明穎(2010)。建材批發業之行銷導入提案-以R公司為例。政治大學管理碩士學程(AMBA)學位論文。2010。1-82。
  4. 張道群(2010)。產品資訊揭露、品牌權益與善因行銷間之關聯性研究。朝陽科技大學企業管理系學位論文。2010。1-153。
  5. 林藤洋(2010)。結合TRIZ及Kano二維模式探討服務品質之改善策略–以台中地區餐飲業為例。朝陽科技大學企業管理系學位論文。2010。1-106。
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