Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. [5] 何雍慶、吳文貴、佘溪水(2006),“台灣企業行銷研究活動之研究” ,輔仁管理評論,13卷,2期,頁57~84。
  2. [10] 黃元鶴(2007),“期刊引用影響指標之結構方程模式分析:以圖書資訊領域",教育資料與圖書館學,44 卷,第3 期,頁259-273。
  3. [12] 蕭銘雄、鄭曉平(2008),「以延伸式科技接受模型探討消費者線上投保人壽保險之意願」,電子商務學報,第 10 卷 1 期,頁 1-25。
  4. [1] Agarwal, R. and J. Prasad(1997), “The Role of Innovation Characteristics and Percieved Voluntariness in the Acceptance of Information Technologies,” Decision Sciences, Vol.28, No.3, pp.557-582.
  5. [2] Ajzen,I. and Fishbein,M.(1975)Belief, attitude, intention, and behavior: An introduction to theory and research. Addison?Wesley, Reading, MA.
Times Cited (2) 〈TOP〉
  1. 廖芳敏(2016)。探索行動手錶之使用意圖。朝陽科技大學企業管理系學位論文。2016。1-88。
  2. 王啟名(2017)。顧客使用行動銀行之影響因素分析 以三信銀行為例。中興大學應用經濟學系所學位論文。2017。1-55。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :