職業棒球主場觀眾人數的影響因素之探討－以中華職棒聯盟為例

Influence Factors of the Attendance Numbers in Home-Field for Professional Baseball-Case of CPBL

莊忠柱(Chung-Chu Chuang) ； 陳天賜(Tien-Tze Chen) ； 姚為守(Wei-Shou Yao)

《體育學報》 37期 (2004/09) Pp. 163-175

https://doi.org/10.6222/pej.0037.200409.2414

摘要

本文利用中華職棒聯盟11年（2000年）至13年（2002年）間的540場例行賽主場觀眾人數資料，藉由SUR模型，探討職業棒球主場觀眾人數的影響因素。
研究發現假日與球隊歷史變數分別對各球隊主場觀眾人數呈現顯著正向影響。實況轉播與上一場得分差分別不影響各球隊主場觀眾人數，然而車程距離、當季勝率、當季主場勝率、球隊上一季排名與降雨量對各球隊的主場觀眾人數影響程度並不具有一致性。本文研究結果可提供職棒聯盟暨球團經營者的參考。

關鍵字

職業棒球 ； 觀眾人數 ； 表面似乎無關模型

並列摘要

This paper was to investigate the influence factors of the home-field attendances numbers of Chinese Professional Baseball League (CPBL) based on 540 games from 2000 to 2002 by Seeming Unrelated Regression (SUR) model.
The results showed that the attendance numbers in home-field were significantly affected by home-filed history and holiday. On the other hand, TV broadcast and score difference of last game did not affect the attendance numbers in home-field numbers. The influences of attendance numbers by distance between teams location, the seasonal winning percentage, the home-filed winning percentage, the last season ranking at league, or precipitation did not have consistent conclusions. Our research results may provide a reference for CPBL and managements of teams.

並列關鍵字

professional baseball ； attendance numbers ； Seeming Unrelated Regression model

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