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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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ACI:

Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.

Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→ →2010's Impact Factor = (20+30) ÷ (15+16) = 1.61 =(20+30)÷(15+16)≒1.61

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 31 ) 〈TOP〉
  1. Balasubramanian, S. K.(1994).Beyond advertising and publicity: Hybrid messages and public policy issues.Journal of Advertising,23,29-46.
  2. DeLorme, D. E.,Reid, L. N.(1999).Moviegoers' experiences and interpretations of brands in films revisited.Journal of Advertising,28(2),71-95.
  3. Galician, M. L.(2004).Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics.New York:Haworth Press, Inc..
  4. Gould, S. J.,Gupta, P. B.,Grabner, K. S.(2000).Product placement in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium.Journal of Advertising,29(4),41-58.
  5. Gupta, P. B.,Lord, K. R.(1998).Product placement in movies: The effect of prominence and mode on audience recall.Journal of Current Issues and Research in Advertising,20(1),47-59.
Times Cited ( 37 ) 〈TOP〉
  1. 吳亞倩(2013)。從偶像劇探索台灣女性未來意象。淡江大學未來學研究所碩士班學位論文。2013。1-92。 
  2. 林怡寰(2013)。微電影中之代言人與品牌之配置性對廣告效果之研究。淡江大學企業管理學系碩士班學位論文。2013。1-111。 
  3. 周志華(2009)。2008年台灣總統大選電視競選廣告:議題、攻擊手法、與眼神接觸。交通大學傳播研究所學位論文。2009。1-131。 
  4. 彭詩婷(2014)。置入性行銷對閱聽人搜尋意圖與購買意願之影響:以台灣偶像劇為例。臺北科技大學經營管理系碩士班學位論文。2014。1-118。 
  5. 范睿濱(2013)。微電影行銷模式之探討。中原大學國際經營與貿易研究所學位論文。2013。1-87。 
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