Prevailing approaches to quality assurance which were developed decades ago are no longer sufficiently fit for purpose. Quality architectures are not yielding evidence that key stakeholders like students and industry need, and they are not spanning let alone spurring innovative improvements in practice. This paper signals the need to shift beyond constrained approaches to assuring quality and instead embrace transparency as a lens for understanding and creating higher education. This perspective is exemplified by considering three hitherto underemphasised facets of the broader quality agenda -- university/industry collaboration, research training outcomes, and student success. The paper concludes by summarising the directions outlined and charting steps ahead for quality work in Asia.
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