Based on personal viewing experiences of Al Jazeera English, this essay explores Al Jazeera as a global news phenomenon in which "the personal as political" serves as the keynote of news reporting. Thus, Al Jazeera not only invites viewers to experience the world differently, but also participates in shaping world politics. Being a global establishment comparable to CNN and BBC World, it has become a symbol of daring spirits integrating new media such as satellite TV, internet Website, and blogs. This paper concludes by suggesting a scenario for the Chinese World: Is an equivalent global presence possible at all, strong enough to challenge the Western hegemony in news agenda and news narratives?