校園性侵害、性騷擾或性霸凌事件危機公關案例探析

An Analysis of Crisis Public Relations in Sexual Assault, Harassment, and Bullying Cases on Campus

汪子錫(Tzu-Hsi Wang)

《中央警察大學警察行政管理學報》 12期 (2016/05) Pp. 121-139

摘要

「性別平等教育法」針對學生、教師、職工、校長等，與學生之間發生性侵害、性騷擾、性霸凌事件制定了相關規範。重要內容包含性別事件防治、調查、咨商輔導、救濟等事項。其中比較特別的是「處理校園性別事件人員，必須全程負起保密義務，否則會被刑事追究」。然而從新聞媒體報導需求來看，校園性別事件涉及行為過程、隱私、刑事犯罪、權勢介入等醜聞等負面故事元素，具有新聞價值的事件，通常只要記者得知訊息線索，就會設法採訪報導。如果學校過度配合媒體，則發言人可能有違反保密規定之虞；如果學校拒絕受訪，則記者可能採取影射報導。無論學校如何處理危機公關，稍有不慎即會得咎；導致性別事件發生後，學校普遍存有對於媒體的畏懼、厭惡或者迷惑。本研究以案例分析方法，提出三項原則作為學校處理危機公關時的參考：(一)學校以「法律規範關係」原則面對媒體；(二)學校以「保護學生利益」原則面對社會；(三)學校以「非典型」溝通原則進行「戲劇框架」的媒體因應。

關鍵字

校園性別事件 ； 性別平等教育 ； 危機公關

並列摘要

The current regulations on gender equality education include the prevention and investigation of sexual assault, harassment, bullying cases, as well as the psychological counseling and assistance. It is worth noting that the regulations also specify that the people in charge of gender-related cases are under obligations of confidentiality. If not, they may be faced with criminal liability. However, gender-related incidents are a great source of negative stories with newsworthiness for news media, since it may involve scandals such as sexual privacy, criminal offence, and authority intervention. It is inevitable that the journalists would manage to violate the confidentiality agreement. This study adopts case study method and concludes three principles for future reference: First, follow the laws and regulations when dealing with media. Second, protect the students' interest under all circumstances. Third, communicate under dramatic framework with atypical principle.

並列關鍵字

Gender-related incidence on campus ； gender equality ； crisis public relations