Collaborative design provides a strategic and operational means for the achievement of organizational competitiveness. Electronic supply chain integration (e-supply chain integration) is concerned with streamlining and optimizing the whole supply chain by means of B2B (business to business) e-commerce application, to ensure the integration among partners in a collaborative relationship. The main objective of this research is to study the impact of collaborative design on new product development by four perspectives in e-supply chain integration. A cross-case analysis of the themes relating to the research purpose was conducted. The insight of these questions is generated through multiple case studies. The cross-case analysis was adopted coding for patterns and relationships among the data using a qualitative analysis software tool -Nvivo. The results present the key factors in term of collaboration issues by e-supply chain integration perspective. Drawing on the research findings underscore the importance of recognizing collaborative design on new product development.
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