產品類型影響創意認知的相關研究

隨著全球化的科技進展與地球村的經濟型態，產品創新設計需要不斷的創意，而創意需要消費者的認同，才有經濟利益。過去產品以表達科技的實體產品為主，近來以呈現個人感受與生活體驗的無形產品，越來越多。當設計師傳達創意的實體產生變化時，消費者或一般大眾對於產品的創意認知，是否也產生改變。簡言之，產品類型是否影響消費者對創意的認知，正是本研究主要探討的主題。本研究主要分成兩個大方向，一是探討不同受試族群的思考風格與創意個性的關係，一是不同類型的創意產品是否影響消費者對創意的認知。本研究以使用者為中心的觀點，經由思考風格測驗、創意個性問卷、創意產品的收集、創意產品的相似性比對及產品與創意屬性的調查，以明志科技大學在職進修班的179位學生為受試者。利用多向度評量法中的相似性分析(INDSCAL)與偏好性分析(MDPREF)，架構的偏好認知空間，進而探討使用者對於不同類型創意產品，其創意屬性的認知及影響因素。研究結果：(1)不同背景的人所呈現的思考風格也有所不同，對於創意產品及屬性也會有產生明顯的差異。(2)設計者與使用者的觀點，在產品的創意認知上會產生差異。(3)不論是實體產品、內容產品及經驗產品，對於成受或經驗性的創意屬性是可以相通。最後，並就創意產品與創意屬性的相關問題，進一步深入，提供未來設計師如何表達設計創意的參考。

關鍵字

創意產品；產品設計；創意認知；認知心理

並列摘要

As the technology progress, the product innovation design needs the creativity, and the creativity needs the approbation of the consumer, just have an economic benefit. The product design was done with expression technology of entity product, and is done with personal feeling and life experience of invisible product, more and more. When the entity which designer inform creativity has changed, whether consumer's creativity cognition toward product also change or not. This research inquires into whether the product type influences cognition of consumer to creativity or not. This research is divided into two directions, one is to inquires into the relation between thinking style and the creativity character between different ethnicity, the other is to inquires whether the different type creativity product influences cognition of consumer to creativity or not. This research takes the concept of user-centered, testing through the thinking style, creativity character questionnaire, the collections of the creativity product, comparing to likeness of the creativity product, and inquisition of the product and the creativity attribute, with 179 students of Mingchi University of Technology for test-receiver. Using the method INDSCAL and the MDPREF of MDS, to structure the favor cognition dimension, then inquire into the cognition and the influence factor of the creativity attribute of the user, for different type creativity product. The result is (1)The people with different backround present different thinking style, and there is also obvious difference for the creativity product and the attribute. (2)The cognitions between designer and user have difference on the creativity cognition of the product. (3)In spite of the entity product, the content product and the experience product, can act in cooperation for the feeling or the experience creativity attribute. Finally, also for the related problem of the creativity product and the creativity attribute, have further thorough study, and the result provides the designer as the reference that how to express design creativity in the future.

並列關鍵字

Creativity Product ； Product Design ； Creativity Cognition ； Cognitive Psychology

參考文獻

PC-MDS Developed by Scott M. Smith, PH. D. Institute of Business Mgt.(Brigham Young University Provo, UTAH 84602 V. 5. 1.).

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