The proliferation of social network sites has promoted new forms of social interaction and collaboration, which also makes information dissemination more efficiency. This study conducted an experiment design, and discussed the influence of three dimensions of storytelling marketing on sharing intention on Facebook. The results showed that the authentic, structural, and psychological dimensions were all play the important roles that might affect the sharing intention. Moreover, this study further found that compared to authentic and structural dimensions, the psychological one is more easily influence users' behavior. As a result, this study provides a new reference framework of the follow-up scholars from an academic standpoint. In practice, it provides a reference direction of the implementation of storytelling marketing on Facebook for business standpoint.
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